Translating the Language of Color

There are many different languages - Spanish, Japanese, Hindi, Polish, Arabic, and English, just to name a few. But in the world of food formulating, one of the most important languages is that of color.

As a language, color can help communicate, creating a connection between the food product and the consumer. For example, it can be used as a certain code or indicator of potential health benefits found in foods or ingredients with that inherent color. Moreover, selected hues can evoke certain mem…