Caffeinated Candy Bars
Caffeine has been showing up in a growing number of food products. One of the latest caffeine-enriched products is Snickers Charged candy bar from Mars Snackfood US, Hackettstown, N.J. It contains 60 mg of added caffeine—about double the amount of an 8-oz soft drink. The limited-edition candy bar also contains taurine and B vitamins. “Snickers Charged offers consumers a bar of substance and a delicious and satisfying way to tackle the afternoon hours when one needs to re-power,” said Michele Kessler, Vice President, Marketing, Mars. “Research shows that consumers desire a product that not only provides a boost of energy but is also satisfying in taste,” added Kessler. The 1.83-oz product retails for about 65 cents.
Twix Java candy bar—also from Mars Snackfood US—contains espresso beans and coffee-flavored caramel. The beans contribute a negligible amount of caffeine—2 mg/serving. The limited-edition product comes in a 2-oz package containing two bars. It retails for about 55 cents.Bottled Water Blues
Yogurt with Added Fiber
General Mills, Minneapolis, Minn., and its Yoplait brand may help consumers meet their daily fiber needs with their introduction of Fiber One creamy nonfat yogurt. Each 4-oz cup of yogurt contains 5 g of fiber—20% of the recommended Daily Value. Available in several flavors, including Strawberry, Vanilla, Peach, and Key Lime Pie, each cup has 80 calories, 0 g of fat, and is a good source of calcium and vitamins A and D. “No other yogurt packs as much of a fiber punch as Fiber One yogurt,” said Mike Secor, Fiber One Marketing Manager. The product comes 6 cups to a carton, which carries a suggested retail price of $3.29.
“Fiber has been proven to play an important role in health, including both digestive health and as part of weight management,” said Suzanne Skapyak, MS, RD, a dietitian at General Mills’ Bell Institute of Health and Nutrition. “Food options that contain a significant amount of fiber, such as Fiber One yogurt, and other important nutrients are smart health choices.” According to a National Fiber Council survey, Americans believe they consume the most fiber during breakfast (42%), followed by dinner (32%), and lunch (18%).