A. Elizabeth Sloan

Due to an economic slowdown in the United States, consumers are eating out less often, resulting in enormous repercussions in the foodservice industry. More than one-third (35%) of consumers are eating or buying dinners out less frequently than they did one year ago (Technomic, 2008a). Money is the main reason—77% have reduced their restaurant visits to save money, 59% have less money to spend, and 46% are concerned about the price of restaurant meals.Young adults tend to make more experimental and adventurous culinary choices than older consumers.

Along with the economy, changing demographic…

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