Sustainably produced, “green” products have captured the attention of an increasing number of shoppers. While consumers are not sure exactly how sustainability is measured or determined, they embrace the concept of caring for the environment and preparing for future generations.
A December 2008 online survey by Strategy One found three-quarters (75%) of adults surveyed agree that eating green or sustainable foods will help me lead a life that is good for my body and the environment. A majority o…