Food Package Design: The Touchpoint in 2009

In a departure from the mainstream of our columns, this month we touch on the food package exterior, a subject of some controversy during this past year. In food packaging classes, graphics is only casually mentioned. In art school, package design may be a course or an afterthought. In marketing courses, packaging is given one paragraph or one page in the text book and 10 minutes in a 15-week course.

So, why disturb the reading, learning, and ruminations of food scientists and technologists with …