Top 10 Functional Food Trends

From super-satiating smoothies to mood-enhancing bars, functional foods are targeting a broadening assortment of consumer health and wellness needs.

Food Technology Magazine | Article

A. Elizabeth Sloan

Health is on the front burner as Americans return to tried and true practices that they believe will be effective in helping them to stay fit and healthy. Influenced by the recession and a new belief that maintaining their health is a long-term method of cost control, today’s “do-it-yourself,” wellness-focused consumers are turning to functional foods and beverages in record numbers. In 2009, nearly half (46%) of food shoppers said they were very concerned about nutrition, up 5% over 2008 (FMI, …

Smoothies are a “make-it-yourself” snack for consumers seeking a variety of health benefits including satiety.

Figure 1. 2009 Food and Beverage New Product Pacesetters: Top 15 Benefits (% of Total Pacesetters Offering Benefit) From IRI






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