A. Elizabeth Sloan

Today’s budget-weary food shoppers approach grocery shopping in a much more deliberate manner, redefining what is essential by trading down or making substitutions for some convenient products and pricier items. The October 2009 issue of Times & Trends by Information Resources Inc. (IRI) indicates that 91% of consumers shop for food that tastes good, 72% shop for nutritious/wholesome meals, 66% shop for food that is easy or quick to prepare, 65% shop for their favorite foods, and 58% shop fo…

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