Take the Next Emerging Lane

The “highway of formulation,” the road that leads to new or reformulated products in the marketplace, can sometimes be a difficult one to navigate. There are quite a few potholes in the pavement—probably brought on by the recent economy—and it’s a wise idea to avoid these if you can. Then there are the slippery conditions brought on by trying to develop a product that tastes good but is better-for-you as well. And, of course, you have to deal with the traffic—competitors who, like you, are tryin…