Bridging Generational Food Divides
Mature consumers, Baby Boomers, and members of Gen X and Gen Y all display distinctive attitudes and behaviors related to food, and savvy product developers and marketers must address those differences in order to succeed in the marketplace.
While it has probably always been true that food preferences are affected by age bracket, fast-emerging “generational food divides” are now shaping the marketplace. For the first time in history, dramatic differences in food preferences, eating styles, and attitudes/behaviors related to health, nutrition, safety, and greener living will force food companies to more directly target flavors, foods, and food messages to different generations.
What’s causing these “great divides”? For one thing, cons…
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