Health & Wellness Trends

While the recession has taken a bite out of some better-for-you foods, the overall functional foods category remains healthy. Sales of functional foods in the United States range from $20–$30 billion and comprise about 5% of the overall U.S. food market, according to an August 2009 report from PricewaterhouseCoopers (PWC) on “Leveraging Growth in the Emerging Functional Foods Industry.” Estimates of annual growth of functional foods range from about 8–20%—well above of overall industry average o…