Organic Food Claims in Europe
Better regulatory guidelines, improved testing methods, and additional research into product quality criteria are needed to further develop the European organic food market.
The market for organic foods in Europe is growing at a steady pace (Hamm et al., 2004; Willer and Yussefi, 2006; Hughner et al., 2007; Figure 1). In Europe, Germany is the largest market for organics, followed by France, the United Kingdom, and Italy (Figure 2).
Increasingly, consumers are deciding in favor of organic produce because they believe it is naturally produced (e.g., minimally processed), safe, and healthy and that it contributes to a form of production that is sustainable for the envi…
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