TONI TARVER

The fact that diet and health are closely connected is not a mystery to consumers. Eight-six percent of those polled by the Natural Marketing Institute (NMI) in 2009 said they see a definite connection between the two. And 72% of participants in a 2009 International Food Information Council (IFIC) survey believe that food and nutrition play a role in improving overall health.

But statistics like the preceding—both cited by presenters at Food Technology’s Wellness 10 conference in Chicago earlier …

Figure 1. A desire for minimalization drives the food category.

Figure 2. Evolving recommendations regarding fat consumption in Dietary Guidelines for Americans.

Premium Content
You've reached your monthly limit of free articles.
Access Food Technology
Log in Subscribe