The fact that diet and health are closely connected is not a mystery to consumers. Eight-six percent of those polled by the Natural Marketing Institute (NMI) in 2009 said they see a definite connection between the two. And 72% of participants in a 2009 International Food Information Council (IFIC) survey believe that food and nutrition play a role in improving overall health.
But statistics like the preceding—both cited by presenters at Food Technology’s Wellness 10 conference in Chicago earlier …