Building Trust in Our Food System

Last month I was the lead-off speaker in a breakout session at the 2010 Food System Summit, which centered on consumers’ concern and fear surrounding the modern food industry. My talk was focused on food safety and addressing the need for effective risk communication. An overarching need is to provide timely, accurate, relevant, and understandable information so consumers can make informed decisions. How fast, accurately, and honestly a company addresses a crisis is the difference between trust …