KAREN NACHAY

Whole-grain products popular
Development and sales of whole-grain products have reached record highs, according to market research firms Mintel and SPINS.

Data from Mintel Global New Products Database show that more than 3,700 products with a “whole-grain” claim debuted in the United States since 2005. And since that time, the “whole-grain” claim has been in the top 20 of all food and beverage claims. Mintel adds that in 2010, 5.6% of all new product launches had a “whole-grain” claim, up from 2.3…

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