A. Elizabeth Sloan

Although the consumer food products industry demonstrated definite signs of improvement last year, financially wary—and weary—consumers will continue to practice conservative food spending and eating behaviors in 2011, albeit to a lesser degree than two years ago. Rising food and gasoline prices, along with high unemployment and inflationary fears, will likely make 2011 another challenging year. One-third (33%) of consumers feel their own financial situation will get worse in 2011; 40% believe t…More consumers are seeking out wholesome, natural foods, with whole grains of particular importance for many.

Figure 1. Top 10 Consumer Packaged Goods Growth Categories (% change in unit sales, 2010 vs 2009 in FDMxC). From SymphonyIRI Group.

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