The Convergence of Multimedia on the Net

As technology allows us to connect with each other in more engaging ways, there is a fundamental shift in how people post and consume content on the web. Multimedia communications, and videos in particular, are increasingly becoming the communications channel that website visitors opt for when staying up-to-date.

According to a presentation by Google executive Sean Carlson at a recent Public Relations Society of America Digital Impact Conference (PR Tactics, June 2011), the numbers are staggering…