Food Expo Highlights Clean Labels and Functional Foods
If discussions, presentations, and exhibits at IFT’s Annual Meeting and Food Expo in New Orleans are an indication of things to come, then consumers are going to be a healthier and happier bunch.
Clean Label Mania
Consumer demand for cleaner labels and more natural ingredient solutions stood center stage at the 2011 IFT Annual Meeting and Food Expo and was the top trend highlighted by Innova Market Insights in the “Taste the Trend” exhibit. Innova reported that globally, “natural” claims are now the most dominant better-for-you claim on new food and beverages products, ahead of “no additives/preservatives” and “organic.” “Natural” claims are most popular in the United States, and “no addi…
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