Cleaning Up Processed Foods
Shoppers are paying more attention to what they put into their bodies, and that is driving the development and reformulation of products with cleaner labels.
Although the concept of “clean label” increasingly appears to be a priority for food and beverage formulators, this unregulated descriptor remains largely undefined by industry and consumers. In fact, definitions vary by the party involved, with ingredient suppliers, food and beverage manufacturers, retailers, and consumers all having their own opinions of what qualifies as a clean label. But because in the end the only thing that matters is if consumers repeatedly purchase the product, their in…
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