Missed Macronutrient Opportunities

The widespread misconception that consumers have lost interest in macronutrients including fat, carbohydrates, calories, and cholesterol is causing many food marketers to overlook some of the fastest-growing opportunities in the healthy foods sector.

The Nielsen Co. reports that sales of foods/drinks with a low-fat/reduced-fat claim reached $46 billion in 2009, and sales of reduced-calorie products totaled $11.7 billion. In 2010, 25% of the best-selling new foods/drinks carried a low-calorie clai…