Eating East in the West

Asian foods have gone mainstream in the U.S. marketplace. Six in 10 meal preparers (61%) regularly eat Asian/Oriental foods/flavors at home or in restaurants, according to the 2010 Gallup Study of Dinner. National Association for the Specialty Food Trade data show that just over half (55%) of all specialty store/gourmet aisle shoppers bought Asian food products last year, and 63% of those ages 25–34 did so.

Half (52%) of consumers say they would definitely order a new menu item made with the typi…