Organic Bread Boasts Traceability
One Degree Organics, Abbotsford, B.C., Canada, markets One Degree Organics sprouted breads made from organic ingredients from family farms committed to sustainable, veganic methods. Varieties include Ancient Whole Wheat, Flax & Spelt, Lentil Grain, and Sesame Sunflower. Using only organic, vegetable matter to cultivate seeds and grains, farmers retain the integrity and nutritional value of non-genetically modified ingredients. Plus, with traceability technology allowing for each ingredient to be tracked to its origin, One Degree Organics ensures that consumers are never more than one degree separated from the growers and their stories. Each product is equipped with a square QR code that can be scanned with a smartphone for immediate access to a detailed life story of each ingredient. Or, for those without a smartphone, a package’s alphanumeric code may be entered online on the company’s website. The breads carry a suggested retail price of $5.79 and have a shelf life of 5–7 days.
Bottle Design Supports Rebranding
Icelandic Water Holdings
, Ölfus, Iceland, has redesigned it logo, bottle, and outer box packaging to embrace the brand’s native country of Iceland. The new identity was developed by El Segundo, Calif.-based Team One
, a division of Saatchi & Saatchi, to immerse consumers in the full Icelandic Glacial
xperience of purity, beauty, and pristine environment. The new bottle features a variety of enhancements. Featuring frosted matte finish panels, a window in the shape of Iceland that displays the country’s topography, and retaining the brand’s unique glacial bottle shape, the new design captures the essence of Iceland and underlines the premium nature of the product. Updates include a dramatic new black script, additional information on the 5,000-year history of the source, emphasized pH information, and a bold, lava-inspired black cap. The bottle’s back panel includes the new tagline “Source of an Epic Life,” which speaks to Icelandic Glacial’s
purity and the extreme persona of Iceland. Icelandic Glacial
is distributed in the United States by Anheuser-Busch, which took a 20%ownership stake in the company in July 2007.
Can Becomes Drinking Cup
, Brussels, Belgium, has launched Budweiser
beer in premium metal packaging featuring a full aperture end for the Chinese market. The new 200-diameter end was developed by Crown Holdings
, Philadelphia, Pa., and represents the first commercial application of full aperture ends in Asia. Branded the 360 End
, the innovation allows the entire can lid to be removed, turning the container into a drinking cup. The 150-ml package is slated for limited release in China, with nightclubs and the popular karaoke scene as primary end-use targets. “China has overtaken the U.S. as the world’s largest beer market, and younger consumers represent a large part of the country’s consumption of 40 billion liters of beer each year,” said Ricardo Dias, Vice President of Procurement for AB InBev APAC. “The unique size, ultra high quality graphics, and full aperture end will also reinforce the positioning of Budweiser
as a premium brand for aspiring and affluent Chinese consumers.”