Developing Foods for an Aging Population
Consumer needs are shifting as people are living longer and looking to foods and beverages to improve their health. To successfully target older shoppers, marketers must do a better job of addressing health issues, sensory challenges, and more.
Age is just a number. And the numbers are certainly on the rise. Around the world, people are living longer, thanks in part to improvements in medicine and healthcare. The United Nations estimates that the global population age 60+ will increase from 11% in 2000 to 22% by 2050. This means that the number of people in this age category is expected to climb from 605 million to around 2 billion (Leatherhead Food Research, 2012).
However, just because people are living longer doesn’t mean they …
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