Kelly Hensel

Kelly Hensel

Age is just a number. And the numbers are certainly on the rise. Around the world, people are living longer, thanks in part to improvements in medicine and healthcare. The United Nations estimates that the global population age 60+ will increase from 11% in 2000 to 22% by 2050. This means that the number of people in this age category is expected to climb from 605 million to around 2 billion (Leatherhead Food Research, 2012).Food and beverage marketers need to walk a fine line—giving older consumers the kinds of products they want and need without making them feel old.

However, just because people are living longer doesn’t mean they …

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About the Author

Kelly Hensel is deputy managing editor, print & digital, of Food Technology magazine ([email protected]).
Kelly Hensel