Value, variety driveshoppers’ habits
During this period of slow economic recovery, a majority of consumers still choose grocery stores that offer the lowest prices in general, according to new research published by the Food Marketing Institute (FMI).
Consumers reported that they are willing to travel farther for lower prices overall (61%) and lower prices on specific items (53%) followed by better variety and selection (41%) and better quality and variety of fresh foods (39%), stated FMI&r…