Raising a Glass to Healthier Drinks
Global trends in beverages spotlight products with various health attributes—from sugar-free, low-calorie, and natural to vitamin & mineral fortification, added protein, fruit & vegetable smoothies, and organic.
Health continues to be a key area of interest in the global drinks market, where some products, such as juices and water, have an inherently healthy image, while others are formulated for specific benefits beyond hydration—notably sports and energy drinks. Furthermore, companies continue to position all types of products on various health platforms—from the passive, such as sugar-free, low-calorie, natural, etc., to the active, such as vitamin- and mineral-fortified, added calcium …
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