Awake, Alert, and Energized

It used to be that the energy market was targeted at athletes looking to prolong their workouts or boost their levels during performances or competitions. While this is still an important segment of the market, energy levels are now a concern for general consumers and weekend warriors. Take a look at the beverage shelf in the supermarket or convenience store and this is quite apparent.

For example, in the June 2013 issue of Costco Connection, the company introduced its newest Kirkland Signature&t…