Demographic Redirection

Dramatic generational differences in eating patterns, flavor preferences, and personal priorities are creating new opportunities with great potential for food and beverage marketers. At the same time, other U.S. demographic sectors (e.g., lower-income consumers, empty nest households, adults living alone, and Hispanics) are reaching critical mass and bringing with them a series of new, unique, and unmet food product needs. It is the intent of this article to identify emerging demographically d…