A. Elizabeth Sloan

Walkers Deep Ridged Salt & Malt Vinegar Crisps’ ridges are “twice as deep” as other chips for maximum crunch. Clif Bar’s new Crunch granola bar contains “rich, creamy chocolate chips.” Yogurt is being sold whipped, moussed, twisted, and squished around, while gummy candies fast approach $2 billion in sales.

Marketplace developments like the preceding suggest that consumers—and product developers—are very focused on texture. In fact, over one-qua…

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