The Top Ten Functional Food Trends
Specialty nutritional ingredients, the emergence of a health-oriented Hispanic market segment, and consumers’ ongoing interest in protein consumption are driving new opportunities for functional foods and drinks.
Meeting today's health and wellness food/beverage demands has evolved into a complex—often seemingly contradictory—process of delivering health benefits through a combination of core whole/real food nutritional value and added specialty health ingredients.
In 2013, "ingredients added for special health benefits" and "higher in nutrients" (e.g., whole grains, fiber), were the top two attributes that made a food product good for health and wellness, according to one research group (…
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