Ideal tomato attributes; Trend predictions from Datamonitor

Student competition seeks food waste solutions

A recent Journal of Food Science study found that consumers consider a fresh tomato’s color he most important factor when selecting the ideal fruit, followed by juiciness, size, and seed presence, in that order.

According to the study, which involved three focus groups and a subsequent Adaptive Choice Based Conjoint survey, consumers are looking for a tomato that is red, firm, small- to medium-sized, crisp, meaty, juicy, flavorful, and with few…