A New Crop of Plant Protein Pioneers
Move over animal protein. Developers of plant-based products are getting down to the molecular level to build burger and chicken alternatives that taste and chew like the real thing.
Pull a package of Beyond Meat chicken-free strips or beef-free crumbles from the freezer case and a two-word product descriptor catches the eye: real meat. Yes, real meat—not meat alternative or meat replacement. The term makes perfect sense to company founder Ethan Brown and his team of product developers and marketers, who like to think of the plant-based protein products they’re bringing to market as meat—just meat that’s even better than the animal protein varieties …
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