Food Packaging = Psychophysical Remediation

The food packaging community has always been aware of the power of the physical entity referred to as the package. Color, shape, dress, graphic elements, and adjuncts define the product for the consumer on the retail shelf, in the pantry, and even on the table. Think for a moment of the delights conjured up by viewing an image of the M&M’s™Peanut Chocolate Candies pouch: a bold yellow background evoking peanuts and rich brown lettering suggesting chocolate—together a mouthf…