Bolder beer bottle; Spreading the sweetness; More 500-calorie menu items

Bolder Beer Bottle
With the help of Ball Packaging Europe and its Impact bottle, SKOL International is introducing SKOL PLATINUM beer in Rwanda. The aluminum extruded bottle is the first launch of its kind in the growing African market, which is set to double in size over the next 10 years. The 33-cl bottle’s longneck design plus 8-color printing reinforce the premium brand and garner attention at point of sale. The product is targeted to young, urban consumers age 22 to 28.

The aluminum b…