The Bread Category Is on the Rise

Emerging consumer health demands, a desire for more ethnic/gourmet varieties, and more functional, flavorful, and fun products are reshaping the bread market, and the category is perfectly positioned to bring in the dough.

While 30% of consumers surveyed for a 2013 Packaged Facts report strongly agreed that they’re cutting back on consumption of white bread and 26% somewhat agreed, the future for the $13.4 billion U.S. bread market looks good. In fact, eight in 10 adults reported buying the…