Fruit pouches for grown-ups
Inspired by its employees’ tendency to snack on the company’s line of baby food blends, Plum Organics created Plum Vida, its first foray into the adult snack food arena. Incorporating sophisticated, flavorful ingredients, the fruit-and-vegetable pouches are available in three varieties: Cherry Berry Beet Ginger, Pear Kale Spinach Celery, and Pineapple Carrot Mint.
“At Plum, we have always been our own core consumer,” said Neil Grimmer, co-f…