Thinking Outside the Cereal Box for Breakfast
Consumers are increasingly interested in taking their breakfasts to go, but they still demand products that offer good taste, health benefits, and innovation.
It’s no secret that the cold cereal market is in a slump. Over the last five years, sales of ready-to-eat (RTE) cereal have been declining at a combined annual growth rate (CAGR) of 1.5% (Nielsen, 2014), and sales for the 52-week period ending July 13, 2014, declined by 4.1%, according to IRI Infoscan data. Although breakfast is as popular as ever—and growing—consumers are looking for something easier to take with them in the car and that they can eat at their desk. They…
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