Kelly Hensel

Kelly Hensel

North African cuisine
Flavor is the No. 1 driver for all food purchases. It doesn’t matter how many marketing dollars are behind a product or if an award-winning chef made the dish. If it doesn’t taste good, you can bet the customer won’t be coming back for more. The good news is that today what people deem as tasty and are willing to try is broader and more diverse than ever before. According to market researcher Mintel, 57% of Americans consider themselves adventurous eaters and 82% are open to t…

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About the Author

Kelly Hensel is deputy managing editor, print & digital, of Food Technology magazine ([email protected]).
Kelly Hensel
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