Snacking by Subscription (Online Exclusive)
Subscription services like the one offered by NatureBox, an online, direct-to-consumer purveyor of healthful snacks, represent new competition for supermarket retailers.
With snacking accounting for half of all eating occasions, according to The Hartman Group, snacks represent a high-growth, high-potential product category at retail. Recently, however, supermarkets have begun to get some additional competition in this area—and not just from drug, convenience, and dollar stores.
Subscription snack services—a new concept in which subscribers receive an assortment of snacks in the mail once a month—are gaining a foothold. Among the most successful…
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