Mary Ellen Kuhn

Fresh City Market
For today's grocery shopper, a middle-of-the road, one-size-fits-all retail experience just doesn't cut it. 2014 research from the Food Marketing Institute (FMI) finds that while 85% of shoppers go to the supermarket regularly, they are less loyal to a primary store and frequently shop for food in channels like drug stores and dollar stores. Shoppers say that they use 2.5 different channels for food shopping on average, and 9% maintain that they have no primary store—up from the 2% who ma…

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