The Performance Product Market Is on the Move

CONSUMER TRENDS

Food Technology Magazine | Article

A . Elizabeth Sloan

The $33 billion sports nutrition/weight loss product sector has morphed into two distinct performance-driven opportunities. The first is hardcore athletes/bodybuilders, and the second is a large mainstream performance sector composed of recreational sports participants, casual athletes and gym exercisers, women working to accelerate their fitness/weight loss goals, Baby Boomers trying to age well, and moms seeking higher levels of nutritional support for their kids, according to the Nutrition Bu…

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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected])

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In This Article

  1. Food Business Trends
  2. Consumer and Marketplace Trends

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