What’s Fueling Consumers’ Focus on Freshness?
Healthier eating, a shift toward immediate consumption, and a bevy of prepared meal components are powering the unstoppable trend to fresh food.
Subway’s advertising is focused on the fact that its sandwiches feature fresh vegetables, hand-cut daily in its stores. Fresh-squeezed, cold-pressed juices are commanding unprecedented premium prices. And “made from fresh ingredients” claims appear on nonperishable items throughout the center store.
Examples like these reflect the fact that more and more, consumers are gravitating toward fresh, and the food industry is re-centering around less-processed and more-natural fare. T…
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