Trending Down: Fat, Sugar, Sodium
U.S. food companies continue to roll out low and light foods and beverages while also emphasizing more general health and wellness product positioning.
Low and light foods are very well established in the United States and have a long history in the marketplace. Many mainstream brands have lines formulated to deliver reductions in fat, calories, salt, and/or sugar. There are also many specialized low and light umbrella brands despite a trend in recent years to move to a more general health and well-being positioning in some markets. This has resulted in products that encompass a range of health benefits, not just in terms of low and light but …
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