Touring a World of New Product Innovation
A widespread avoidance of food additives, a rapidly growing middle class aspiring to Western ways, and just about anything ethnic are among the trends driving new product innovation around the globe.
Although there are differing local food preferences, when it comes to trends and new product innovation in the $5.3 trillion global food and beverage industry, the world has become a much smaller place (IDDBA 2015). More than ever before, the consumer drivers of food selection, culinary cues, nutritional priorities, and lifestyle-driven packaging needs are following a similar path.
After taste, the top global new food product purchase drivers include affordability, convenience, brand recognition…
Top