A. Elizabeth Sloan

Woman jogging
Consumers are taking a more holistic view of health and nutrition—a view that reflects a rising fear of chemicals and artificial ingredients, a belief that fresh whole foods offer greater nutritional value, and the realization that foods can help prevent or mitigate even serious health conditions.

Fifty-five percent of U.S. households have members who are watching their diet. Of these households, 66% are doing so for general health reasons; 55%, to lose weight; 40%, to limit fat, sugar, sodium, …

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