Consumer Convenience Pivots Package Innovation

Package design that enables convenient food solutions is shifting once more. This is largely because the concept of what consumers believe is convenient has changed considerably. In the 1950s, a cake mix (instead of making a cake from scratch) offered convenience, and the packaging solution was a cake mix in a plastic bag within a paperboard carton. Now, convenience has a multifaceted meaning beyond ease of food preparation. The trends of on-the-go eating along with all-day snacking are driving …