Searching for the Sweet Spot in Confectionery
Consumers are definitely considering health and wellness when choosing candy, but flavor, quality, and enjoyment might just trump everything.
For many people, candy is a year-round companion. Children pound the pavement to fill their Halloween bags and look forward to chocolate bunnies in their Easter baskets. Couples gift each other with chocolates on Valentine’s Day to show their affection, and families gather around holiday trees to hang candy canes. While we may outgrow the flavors we enjoyed as children or limit our snacking as we try to make healthier choices, the experience of indulging in a special treat is something countless…
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