Every year, each consumer uses approximately 150 closures. Consumers interact with package closures when using products, so closures are the last chance to convey brand and product image. Demand for closures is projected to increase at a rate of 4.4% to reach an annual total of 2.2 trillion closures by 2019. Innovations in this area continue to enhance the consumer experience by adding an element of fun, enabling new product use, reducing food waste, and increasing sustainability.