Formulating for Clean Label Products
Accelerating consumer interest in ‘natural’ and clean label has shifted the focus of product development and ingredient selection to natural sweeteners, greens and grasses, ancient grains, and non-GMO varieties.
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Five years ago, Innova Market Insights first identified interest in natural and clean-label options as one of its Top Trends for 2011 and despite concerns over the definition and use of the term “natural” in some quarters, the growth in products marketed on a natural or clean-label platform has continued relatively unabated (Figure 1). Over 23% of total global new product launches recorded by Innova Market Insights in the 12 months ending Aug. 2015 used one or more claims relating to naturalnes…
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