What, When, and Where America Eats
A new megatrend focused on gourmet convenience, interest in more plant-based fare, and a need for more complete grab-and-go meal solutions are among the factors creating fundamental shifts in Americans’ eating behaviors.
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Increasingly, U.S. consumers are foodies with an on-the-go lifestyle, and that is translating to food choices that are more experiential, convenient, and impulse-driven. However, while more consumers want to savor their food experiences and the numbers of those who really enjoycooking—or consider themselves recreational cooks—are at an all-time high, they still often simultaneously seek simplicity and ease of preparation, creating a new fundamental food selection factor best described as “gourm…
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