Sparking Sustainable Energy

Like protein, energy ingredients have moved out of the sports nutrition arena and have turned into ingredients that are sought not only by athletes, but also weekend warriors, casual gym users, stay-at-home moms, workers needing afternoon pick-me-ups, college students, and others. In fact, the Global New Products Database report, Energy Drinks 2016, from market research firm Mintel, Chicago (mintel.com), revealed that parents are emerging as a valuable audience for energy drinks. In the United S…