Menu Mania
New Generation Z diners, cook-at-home restaurant meals, even cleaner menus, and unprecedented culinary expectations are reshaping the $783 billion foodservice sector.
Although the commercial restaurant industry in the United States is projected to enjoy its seventh year of consecutive growth in 2016, with sales reaching $783 billion, up 5.0% over 2015 and 2.1% in inflation-adjusted gains, it will continue to be challenged by slow economic growth, an incomparable reduction in retail food costs versus menu price increases, higher labor costs, and regulatory/food safety issues (NRA 2016). At the same time, restaurant operators are scrambling to offer menu items…
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